About us

Carioca Life was created by Helena Castro, a Carioca woman in her forties who felt the need to reconnect with herself after years dedicated to motherhood. With a love for fashion, beach life, and a desire to help women feel good about themselves, Helena decided to bring the best swim and resort wear she found in Rio de Janeiro to her store.

At Carioca Life, we believe that swimwear is not just about looking good; it's about embracing your unique beauty, confidence, and spirit. Our collection embodies the vibrant energy and infectious joy of the Carioca lifestyle—a term that represents the vibrant and laid-back lifestyle associated with the native people of Rio de Janeiro. Cariocas are known for their love of beach culture, samba music, and a relaxed approach to life.

Join us at Carioca Life and let us be a part of your journey to self-discovery, self-expression, and reconnecting with your inner goddess. Embrace the beach, embrace yourself, and experience the magic of Carioca Life. By supporting us, you are not only embracing the Carioca spirit but also making a difference as we proudly support an association of Brazilian indigenous communities from the Amazon forest. Our collection includes handmade biju and stylish clutches, crafted by local artisans. Together, we can embrace fashion with purpose and create a positive impact.

Welcome to Carioca Life!